Why you should be selling yourself online like a household brand


(Unlike Chuck Norris) Brands use social media in a number of different ways and for a number of various reasons.

Most people tend to think of social media as a marketing tool, but many brands now use social media for customer service and for internal recruiting.

Social media enables brands to locate, engage and connect with great talent globally, while job seekers can also use social media to stand out from the crowd, attracting attention from their employer of choice and the possibility of a better offer.

You can showcase your professional brand
All companies no matter their size can have a brand or identity that allows their customer base and prospect clients to recognise and feel a connection with. If your business has a number of different social media accounts, it is advisable to have a consistent brand/theme across them to emphasis this.

This is no different for a job seeker, you want to be able to present the professional side of you. Therefore leverage social networkings sites such as LinkedIn or XING and remember to check your privacy settings on your more personal social networks.

You can tell your story
One of the easiest and most effective ways to connect with an audience today is to have a background story.

By telling your story you enable your customer base and potential clients to learn more about you, what you offer or why you are best for the current opportunity offered.

People don’t connect with fancy logos or icons, we enjoy connecting with other people and you should make every effort to be placed at the front of your social media activity.

You can connect with employers and clients
Social media is a great platform to connect with your favourite brands, businesses and prospect consumer base. You can share ideas, communicate quickly, provide feedback and track how your competitors are fairing.

Remember you only have 2 seconds online to make an impression – make sure you’re representing yourself as strongly as possible and you are on your way to becoming social recruited!

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Image: Pinterest)


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