The 3 stages of Social Media Maturity

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Social Media is now commonly defined as

‘computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organisations to view, create and share information, ideas, and other forms of expression via virtual communities and networks.’

… but how are businesses leveraging success from these ‘technologies’

Here are the 3 stages of Social Media Maturity – broken down in simple terms.

STAGE 1
Collecting your audience

Grab your audience and build your numbers by broadcasting relevant material and staging competitions, polls, quizzes, etc.

Most brands begin their social journey by broadcasting content, latest news, product advertising, links to owned websites etc. – see my previous article on ‘Going Viral in 14 stages’

STAGE 2
Engaging your community

Develop a powerful community by interacting with your audience and offer them insider privileges.

The act of engagement is one of converting your audience into a community. But, what do you hope these people will do once they’re engaged? What kind of interactions do you want?

STAGE 3
Building a ‘Social-Sales’ channel

Realising the value of your social channels and generating measurable return on investment (ROI) by transforming fans into advocates and ultimately customers.

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Photograph: eMarketmommy)

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