Let’s take a trip down Social Media Memory Lane

 

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Whether you were one of the early musical talents of Myspace in 03/04, an adult that subscribed to ‘Friends Reunited’ or the first to poke a Facebook friend – Social Networks their capabilities, use and etiquette have changed drastically and probably more so than any other product or service mankind has seen in the modern age.

My first encounter with Social Networks came in the form of America Online or more commonly known as AOL. Now AOL at the time was America’s leading internet provider and what made AOL so different to many providers during the late 90s/early 00’s was their bespoke landing page that gave the user access to AOL customer only content which included; games, news and chatrooms, this is where I would first encounter a social network – albeit an early one in the form of a text-based open group chat room. I used to spend approximately 10 minutes waiting for my 56K modem to dial the internet and connect to AOL excitedly waiting so I could join a chatroom and speak with girls older than myself (I was 11 at the time) to practice my ‘social skills’ using the usernames NaturallyFunny or NaturallyComical (both of which may I add were subject to monetary offers from other AOL users wanting to purchase them.)

Press forward 6-12months and Microsoft were next to leverage the power of text-based chatrooms by creating a chatroom that users could select an image of a character to represent their personality with predefined scenarios/emotions (MSN Comic Chat) – Longevity of the product was short as most schools, colleges and universities ensured the product was not installed on their computers that were powered by the Windows software, however the tech god’s at Microsoft knew this and were already working on the next evolution of social networks, a remote instant messaging client that can be accessed anywhere via username and password… enter the original Social Network, MSN Messenger.

Now, most of you reading this will be versed in Social Media acronyms LOL, WTF, KMT, FML and the rest… but my first exposure to this internet language was back in the 90’s with MSN Messenger. Allowing the user to communicate instantly before the global rise of mobile phones was MSN Messenger’s USP and tech-savvy teenagers were already addicted to the platform which allowed them to send text, animated icons (before they were known as emoji’s) images and files in later editions. Do you remember the last time you wrote A/S/L? or BRB… and who actually remembers where we went off to after writing it? (You can find out more in my The (almost) A-Z of Social Media)

A messaging system will only allow the user to go so far… e.g communicate but new start-up companies such as ‘Friends Reunited’ and ‘Friendster’ saw the value in allowing users to communicate within an online platform especially if they could offer the user a reason to sign up (here we have the first Social ROI…)

The evolution continued and in July 2000 ‘Friends Reunited’ was launched – The Social Network targeted middle-aged baby boomers that grew up without a dependence on technology (like you and me…) and for a nominal monthly fee could search their database to connect with old school friends. I remember watching my parents log into the network and be instantly filled with nostalgia at the names if their old schools, teachers and of course friendship groups. Maybe this is where my passion for Social Media started? Seeing how much enjoyment my dad received when scrolling through endless names and discovering how they got in life…

Move into the early 00’s and Myspace quickly identified its niche in the market by offering services to music professionals that no other social network has thought to capitalise upon – a platform in which to showcase the user’s artistic talents and ultimately market themselves in the process. I created a Myspace page when I was working in Music Television ready to launch the UK Urban Music Channel – Channel U. I remember uploading my favourite unsigned artists tracks to my profile to promote the talent we had in the UK and how grime was more than just music, it was a culture – a lifestyle.

Now Myspace was popular for a brief while but whilst Social Networks took hold of popular culture it failed to keep its user base and to this day I am still unsure why Justin Timberlake decided to buy the dying network, continuing the theme of #DeadSocialNetworks – Who remembers

’Friendster’ – RIP Those fake profiles…
Google+ – I still don’t really understand it and for the users that do, stop kidding yourself.
Del.icio.us – Imagine a bookmarking site that doesn’t work.

And don’t forget the #FamousForAWeek Networks…
Peach, Digg, Xanga, iTunes Ping, Pheed,

When Facebook was released to the masses (I won’t go into detail about how it was created for university students to network originally) it quite simply changed the internet, its user base and how we would interact for the proceeding decade. Original behaviours included poking other users, adding total randoms, posting personal questionnaires, adding all your relationship information to name a few. but with the world quickly moving into a digital age, innovators started to think of alternative ways of cashing in on the social media cash cow… in flew Twitter and again revolutionised the very way social network users interact online in less than 140 characters which confused the emojis out of everyone and This is why you’ve been using Twitter all #wrong.

I say bring back ThingsOnMyNan… but maybe I am biased. (but I wasn’t silly enough to follow these pieces of advice)

Writing this has brought back lots of memories and I’ve already started to imagine the memories ill conjure up when writing the follow-up to this article in a decades time.

Written by Nick Dereka – connect with him on LinkedIn by clicking here

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4 steps to supercharge your marketing strategy with these SEO ‘Traffic Hacks’

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SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. (If you’re after an A-Z of Social Media look no further.)

In search results, search engines displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms, your web pages have the potential to rank providing other web pages link to them…

So my question is simple…Why aren’t you using these SEO ‘Traffic Hacks’? 

1 – Compile an aspiration list

My dad has always told me ‘to do my groundwork’ before diving head first into anything… and SEO is no exception.

Compile a list of blogs, forums and websites that comment on your niche/market that you would like to receive links to and from.

What can you offer these platforms – is your content relevant to their audience? is their content relevant to your audience?

2 – Examine

Everyone needs a little help from time to time even Marketers…

Now you have compiled your list, examine these sites and look for any URL’s that are broken!

You could use ‘Check my links’ Chrome Extension if you have compiled a large list and want to hit the ground running…

You could also use google to locate content E.G. “site:LinkedIn.com” AND “SEO Hacks”

3 – Contact Blog/Website Owners

When you find broken URL’s (and believe me the web is filled with these little blighters) Contact the blog/website owner and tell them!

The content owner will have an interest in working and repairing to provide a better user experience to their audience and keep their own SEO healthy.

It just happens to show you in a good light in the process…

4 – Offer your own content

Now you have initiated conversation with the platform/content owner(s), offer your own content as a replacement!

As per #2 Examine… everyone needs a little help from time to time and this is your chance to be the go to guy/girl within your niche.

I would suggest creating content specifically for this reason and promote your own personal brand or company in the process.

5 – REPEAT

Consistency is key, whether you are gym training, studying or perfecting your elevator pitch!

If you’re reading this and thinking I create content but none of it goes viral…I’ve covered that too here.

The power is now in your hands #SocialGang… Let’s make a difference

 

 

Why isn’t my content going viral?

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I read somewhere that Social Media posts with a relevant image gain 94% more views than those without and get 35% more retweets and it makes perfect sense. Images are the most linkable content as they engage and stimulate the brain to ask questions and even solve the problems created from said content – and that got me thinking…

What are the characteristics of linkable content? 

After reading the same articles from numerous self proclaimed Social Media guru’s, Ninja’s and Digital Douchébags to be:

Blog posts
Photos
Infographics
White papers
Listicles

What the reasons people share links/content?

And again after reading further recycled social media ‘news’ I can confirm them to be:

Unique Imagery/Video
Collaboration (content that has featured others)
Original Research
Original Data
They are expert opinions in a said subject
They are quotes from experts in a said subject
They are from reputable Brands/Sites/Publishers

Notice the lack of obvious hard selling techniques? Thats because TRUST is the currency of the internet and once you’ve obtained your audiences trust, the sales will start to flow.

Luckily for you, you haven’t had to swerve the awful clichés, memes that were briefly popular back in 2010 and self promoting jargon I consumed to provide you the above. If you want to laugh Here are some of the worst Social Media tips I have received, read or overheard…

All I ask is for a little like, retweet or share if you enjoyed the content.

#SocialGang #WTMW

 

This Is Why You’ve Been Using Twitter All #Wrong

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Have You Met My Friend – Twitter?

Before you can conquer anything in life it is important to understand what it is and how it works.

Anyone with a Twitter account can post a tweet for the Twitterverse to view, but If that was all Twitter had to offer it wouldn’t be as popular as it is today.

Twitter users can follow their favourite brands, celebrities, sporting stars, news mediums, friends, randoms; they can also reply to other people’s tweets. These real-time interactions are what makes Twitter unique.

Twitter has become one of the most important social channels for businesses allowing them to communicate on a global scale with their customers and potential customers.

Twitter was the first Social Network that successfully utilised the hashtag (#) as a primary identifier in tweets/conversations. The # allows users to search for relevant or topical content quickly. (Discover more in The (almost) A-Z of Social Media)

Businesses/Brands/Celebrities often use their accounts in a variety of ways from brand awareness, product announcements, special promotions, press releases, competitions etc.

The Tweet Taste of Success

Individuals and Businesses that have success with Twitter share information/opinion/entertainment in a variety of ways: –

– Posting links to an interesting news story, research, meme etc.
– Ask questions to discover what their followers are interested in or motivated by.
– Follow other Twitter accounts and engage in conversations with like-minded users.
– Login and use Twitter frequently.

You can find out more by reading The Three Stages of Social Media Maturity

The Twitter Equation

Although not a definitive fact, success on Twitter can be heavily attributed to the content you share and your accounts online presence. Therefore I strongly recommend following the below Twitter/100% Equation:

60% industry shares
30% own content
10% direct calls to action

Discover, Consumer, Tweet + Repeat

If you want to use your Twitter account to its full capability (and don’t we all…) I suggest using your Twitter account as a research aid as there are hundreds of thousands (if not millions) of tweets with links and content for you to consume and comes with a purpose built audience that are ready to answer questions. (Why stop at Twitter – isn’t it time You Became A Social Media Legend)

Hopefully the above has given you a different perspective on how you are currently using your Twitter account(s), if you have any of your own advice or success stories I’d love to hear them and welcome your comments and links in the section below.

The (almost) A-Z of Social Media

social-1989152_1920Back in 2004, nobody could have predicted that the use of Social Media would evolve and have the potential to become an invaluable marketing tool for businesses of all sizes.

The key to a successful social campaign is balance – while too many posts can lead to a sudden decrease in followers but generic automation can also leave your audience feeling under appreciated and worthless.

Here is my list of Social Media terms I believe Social Media Marketers need to understand the ins and outs to – I haven’t explained in surgical detail but what I have done (hopefully) is enough to wet your appetites into finding out more. (Try by reading ‘Some of the Worst Social Media Tips I Have Received, Read or Overheard…’)

A – API

Application Programming Interface also known as API’s are most commonly used by developers – it is a code that is intended to be used by another software components to communicate with one another.

If used correctly, SME’s can leverage their Content Management Systems to accept API’s from other business critical systems.

B – Blog(s)

A blog is a discussion or informational website published on the Internet consisting of discrete, often informal diary style text entries known as ‘posts’ displayed in reverse chronological order to ensure the most recent discussion appears first.

The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML.

If used correctly, blogging can be a great way of keeping customers updated with newsletters and updates too lengthy for a Facebook post.

C – Community Management

A community in Social Media terms is a specific network audience e.g Twitter followers, Facebook Likes etc.

Therefore Community Management is the process of managing this audience ensuring they are content, happy and possess the potential to become brand advocates. Community Management is a growing trade with numerous global brands and FMCG’s requiring community managers to control their social networks to keep an engaged global fans/consumer base.

D – Dark Social

According to Techopedia ‘Dark social is a term coined by Alexis C. Madrigal, a senior editor at The Atlantic, to refer to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured.

The prevalence of sharing through dark social suggests that social media marketing that fails to focus on the type and quality of content may be overlooking a huge portion of social sharing’. Furthermore, over three-quarters of content coming from publishers or marketers is being shared via Dark Social, versus just 23%t on public social networks, research from RadiumOne has found.

E – Engagement Advertising

Engagement Advertising is a marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand or a brand experience.

Social Media is best placed to look at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Think about the brands that battle to release their Christmas video first in the run-up to the big day…

F – Freemium

Long gone are the days of truly free and useful tools… well at least in the Social Media arena, boasting numerous extra features, analytics and insight the opportunity to add value to their offerings (currently) are endless.

LinkedIn is a great example of a product that starts as a freemium package – whereby you are able to create a profile for free and use a limited amount of functionality contained within the network. This is what makes the product ‘freemium’ the fact that you sign up for free but can pay to upgrade your package and functionality at a later date.

LinkedIn has introduced numerous packages for candidates and businesses whether it be job seeker premium, hiring manager or LinkedIn Recruiter.

G – Geotagging

Uploading your location via an IoT device connected to a social media channel. Users can add their locations to photos, share their locations with friends or track their recent workout.

H – Hashtag

What used to be known as the ‘pound sign’ the hashtag is now put at the beginning of words or phrases as a topic primary identifier, allowing users to follow and track relevant conversations.

I – IoS

An operating system developed by Apple; used on iPhones, iPads, and MacBooks.

K – Klout

Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.

Klout uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to create Klout user profiles that are assigned a unique “Klout Score”.

You can find out more and create a Klout account by clicking here

M – Millenials

Millennials (also known as Generation Y) are the demographic researchers typically associate with the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s. Millennials are believed to be the first tech-savvy and tech-dependent generation to date.

N – News Feed

A news feed is a user’s main landing page when visiting their social media channels, content displayed on the user’s news feed will be media they have subscribed to, followed, liked etc.

R – RSS

RSS stands for ‘Really Simple Syndication’ allowing a user to subscribe to a content stream and have it delivered directly to them via a feed.

S – Share

One of the catalysts of memes, hashtags and video challenges yet a share can have a more menacing side. A share is a powerful social media tool that can have positive or negative effects for a brand. A complaint could go viral, like the unfortunate chap that called Asda to complain the pizza he purchased had no toppings (If you haven’t heard this before you’re in for a treat…)

T – Trending Topics

Trending Topics are news or information popular on social media at a given moment. Originating on Twitter with hashtags Facebook and other Social Networks have started highlighting particular words to join the discussion surrounding a topic. (Interested in why content trends? Here is how businesses are making their messages heard ‘The 3 Stages of Social Media Maturity‘)

V – Video

Video has quickly become the most engaging content on Social Media with Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day.

W – Widget

A section of code that allows a user to add specified functionality to a website without having to write any themselves.

X – Xing

Launched in 2003 as a rival to LinkedIn, Xing has taken the title of Central and Eastern Europes Professional Social Network of choice.

You can find out more and create a Xing account by clicking here

Y – YouTube

Launched in 2005 and part of Google’s online offerings, YouTube has grown to be the largest arena of user-generated content. Everyday users and business upload hours of footage for a potential audience of millions.

Now you might be thinking you’re ready to take on the social media world…but why just take it on when you could ‘Become a Social Media Legend in 2017

Some of the worst Social Media tips I have received, read or overheard…

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The continual evolution of the marketing sector is something I have always found interesting and with ever-popular social networks taking centre stage I have performed my fair share of research throughout the last decade to keep updated and abreast of all changes digital.

Below are some of the most useless, crazy and outrageously pointless social media tips I have received:

1 – ‘We should be on ALL the social networks, I’m talking Facebook, Twitter, Google +, LinkedIn, Foursquare, Instagram, Vine, Snapchat…’

When I first heard this statement I was blown away by the individual’s enthusiasm, however the fact of the matter is this – quality beats quantity hands down, every day of the week.

Your businesses digital marketing strategy should reflect this, SME’s should look to successful global brands for social media inspiration but shouldn’t aim to inhabit as many social networks, why? Because the main aim of any marketing professional is to be able to target a specific demographic and social networks allow us to do such magic.

I am not advising you or your business to stick to one network but as the age old saying goes… let us crawl before we walk

2 – ‘Shouldn’t we be sending 10 tweets a day and posting on Facebook at least 5 times weekly?’

The beauty of social media is it allows businesses to be heard and engage with an audience they may not have previously been able to locate.

The problem lies here – with so much information users choose what they wish to see, think about your own social channels, which news providers, brands, celebrities, sports stars do you follow? but more importantly which accounts have you followed previously but do not anymore due to poorly curate content, lack of continuity or non-relevant information?

Even in the digital world – less is more!

Spend time creating a realistic activity schedule, one you can keep to and something you’re proud to promote. Poor content and lots of it will prevent you from achieving your goals and earn you a ‘block badge’ by numerous potential followers.

3 – ‘Don’t spend so much time personalising our Social output, Automation will be fine!’

Personally, I don’t like listening to voicemail messages – the idea of listening to a pre-scripted and non-personal message seems so cold and so 1980….how would you feel about receiving a generic and neutral birthday card from a family member?

Social Media allows businesses to get closer to their user/fan base by providing a ‘face’ or ‘tone of voice’ that promotes their user/fans to engage with the brand and promote accordingly.

I should state that not all automation is bad as some of my favourite tools in my social media arsenal provide a fantastic automated service and allows me to spend time on other facets of my social campaigns but as a whole stay personal and try to avoid generic automated messages/campaigns.

4 – ‘Lets crack on, strategy and glossy campaigns can wait – let’s get our name out there!’

A first impression is a lasting impression and social mediums are no different to this age old rule.

I strongly suggest planning your first post/campaign (view my previous article about becoming a Social Media Legend in 2017) aligning it to your business objectives allowing you to measure your success. Currently there are no top secret equations to gaining social media success or to making a post go viral (see making your content go viral in 14 steps) but being strategic in your planning and providing your fledgling social media audience with one clear and concise call to action could make all the difference in gaining more registrations, web traffic or sales leads online.

5 – ‘Social Media is all about selling’

The clue really is in the name – SOCIAL  (View my previous blog on the 3 stages of Social Media Maturity)

Think of Social Media as the dating game, if you take an individual out on a date and it goes well they will expect you to continue your efforts, so if you don’t call/text or arrange another date they will quickly lose interest and you won’t be able to wine and dine them again… – the same goes for Social Networks.

If you share specific content at specific times you will start to build an audience but be careful, how many of the social profiles that you follow aggressively sell to their audience? That’s right none…

The SME social media equation is something I highlight to all my clients – simply put your output on Social Media should be 60% industry shares, 30% own content and 10% direct calls to action

However once delving into the world of content, remember simple changes to your topic, the tone of voice or scheduled post times can make a huge difference to the engagement of your audience.

6 – ‘Facebook is my private network for my friends and family only’

This is an interesting one… when we first created our Facebook profile it was anything but private, the details added to accounts included name, location, age, employer, likes etc. for all to see, engage and influence.

If you are one of these Facebook users that have listed their employer on their profile, what is stopping you from becoming a brand advocate?
Do you like/share/comment on your employers online content or are you too concerned that other external users might see your personal posts on Facebook?

My advice to you is this – if you want to keep things personal I wouldn’t suggest sharing them on Social Networks, obvious I know but your Facebook network is one you have a high level of influence over and if you are able to monetise this what is stopping you?

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Image:GrassHopperHerder)

Become a Social Media LEGEND in 2017…

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A first impression is a lasting impression and your social media presence can seriously hinder or assist you in achieving your goals.

So, stop moaning, stop bragging, stop the nudes – here are a few rules to becoming a social media legend in 2017.

We are now living in a digital age where we being a gentleman or ‘top fella’ quite simply isn’t enough – you need to have a strong presence online to be #winning.

Social Media Rule #1 – Think Funny -Fast

Social media allows us to comment on events, products, reviews pretty much anything and in real time which gives you a stage to be jovial. Memes are always a good start to gauging an audience interest.

Social Media Rule #2 – Stop friend requesting randoms on Facebook

Simply put, it is weird… Facebook really is a no-go area for pulling but don’t worry, there are plenty of other social media channels to display your sensitivity, humour and creativity like twitter, Instagram or Tumblr.

Social Media Rule #3 – Photo posting no/no’s

It really is time to stop posting images that make you look like a total douche; here is a list of photos you should NOT be posting in 2017

The infamous Duck Pout
The gun finger pose

The selfie stick selfie… (how tall are you?!)

Selfies in bed

Snapchat Filters (leave them on Snapchat!)

Any filters… reflect the real you

The gym selfie (Ok I’m guilty of this one…)

Social Media Rule #4 – Leave your moaning on Facebook

Let’s face it, everyone has a bad day every now and then and sometimes the urge to vent overcomes us. To keep it simple if you need to vent about your ex/dog/job/boss/bus driver/friend/episode of Eastenders keep it on Facebook and turn it into a witty blog.

If you start moaning on Twitter your followers will fall quicker than Humpty Dumpty did off the wall; however a shrewd operator would create a blog on Tumblr to showcase their humour to the world.

Now you know the basic etiquette of social media, what is stopping you from becoming a Social Media legend in 2017…

Written by Nick Dereka – connect with him on LinkedIn by clicking here

The 3 stages of Social Media Maturity

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Social Media is now commonly defined as

‘computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organisations to view, create and share information, ideas, and other forms of expression via virtual communities and networks.’

… but how are businesses leveraging success from these ‘technologies’

Here are the 3 stages of Social Media Maturity – broken down in simple terms.

STAGE 1
Collecting your audience

Grab your audience and build your numbers by broadcasting relevant material and staging competitions, polls, quizzes, etc.

Most brands begin their social journey by broadcasting content, latest news, product advertising, links to owned websites etc. – see my previous article on ‘Going Viral in 14 stages’

STAGE 2
Engaging your community

Develop a powerful community by interacting with your audience and offer them insider privileges.

The act of engagement is one of converting your audience into a community. But, what do you hope these people will do once they’re engaged? What kind of interactions do you want?

STAGE 3
Building a ‘Social-Sales’ channel

Realising the value of your social channels and generating measurable return on investment (ROI) by transforming fans into advocates and ultimately customers.

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Photograph: eMarketmommy)

How To Stand Out When Applying For A Job

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With thousands of graduates fighting to fill limited job vacancies, the emphasis on standing out from the crowd is at its peak.

Here are 3 simple ways to stand out during the hiring process.

1 – If you have studied in a subject that is not directly related to the job you are applying for, a cover letter is a great way of highlighting why you think you are a great fit and why you want the role on offer.

A hiring manager is looking for you to highlight your background, three key requirements the business is looking for and what your direct experience or qualifications in those areas may be.

In short – ALWAYS WRITE A COVER LETTER

2 – What does your CV say about your previous employers compared with your current employer – are they the ‘market leaders’ but isn’t your current employer?

Tone down how amazing your previous employers may be (unless they really need emphasis to aid your job application).

3 – Become a Specialist

If you feel you are a swiss army knife (with many skills) I would suggest identifying the top 5 skills sets you need for the job application. Highlighting your abilities and achievements. E.g If you’re applying for an SEO role, your flair bartending skills won’t excite the hiring manager.

Think about how these skills make you employable and quantify your track record of success in these skills to make the hiring managers decision easy when highlighting your application as one of interest.

Do you have any of your own tips that have helped you stand out when applying for a job? I’d love to hear them!

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Photograph: NetWithTheBest)

Why you should be selling yourself online like a household brand

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(Unlike Chuck Norris) Brands use social media in a number of different ways and for a number of various reasons.

Most people tend to think of social media as a marketing tool, but many brands now use social media for customer service and for internal recruiting.

Social media enables brands to locate, engage and connect with great talent globally, while job seekers can also use social media to stand out from the crowd, attracting attention from their employer of choice and the possibility of a better offer.

You can showcase your professional brand
All companies no matter their size can have a brand or identity that allows their customer base and prospect clients to recognise and feel a connection with. If your business has a number of different social media accounts, it is advisable to have a consistent brand/theme across them to emphasis this.

This is no different for a job seeker, you want to be able to present the professional side of you. Therefore leverage social networkings sites such as LinkedIn or XING and remember to check your privacy settings on your more personal social networks.

You can tell your story
One of the easiest and most effective ways to connect with an audience today is to have a background story.

By telling your story you enable your customer base and potential clients to learn more about you, what you offer or why you are best for the current opportunity offered.

People don’t connect with fancy logos or icons, we enjoy connecting with other people and you should make every effort to be placed at the front of your social media activity.

You can connect with employers and clients
Social media is a great platform to connect with your favourite brands, businesses and prospect consumer base. You can share ideas, communicate quickly, provide feedback and track how your competitors are fairing.

Remember you only have 2 seconds online to make an impression – make sure you’re representing yourself as strongly as possible and you are on your way to becoming social recruited!

Written by Nick Dereka – connect with him on LinkedIn by clicking here

(Image: Pinterest)